KIM KARDASHIAN: HOLLYWOOD GAME CSP - MEDIA STUDIES

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1) What is the objective when playing the Kim Kardashian: Hollywood game?

The objective of the game is it make your way through the hollywood industry from a Z-list to na A-list celebrity, meeting with different actors, model across the world unlocking different opportunities and locations every time you finish a task. The measure of the avatar's success is the number of followers they gain.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

An A- list celebrity are famous people who is admired by a large audience or by their desirable social status. It is important in Kim Kardashian : Hollywood as the main narrative of the game is making your way through to become an A list celebrity.

3) How do you download the Kim Kardashian: Hollywood game?

You can download the Kim Kardashian : Hollywood game via the Play-store or App store. The game is free of cost when downloading but there are in built app purchases where many of the players are encouraged to invest in to have a better experience of the game.

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?

The narrative of Kim Kardashian: Hollywood is a very scripted and controlled. The use of the player in decision making are very few options hence they are perceived to select the only "correct" response in a conversation in the game. The use of special event often regulates the increased interest of the change of storylines , not only allowing gamers to collect more Kash , Kstars or so but develops a refresh start of the game hence not  creating a monotonous experience in the game. The use of different settings such as Malibu, Dubai , LA , Beverly Hills and more often set different narratives as the player makes their way up from the Z- list.

5) What characters can you play as? What characters appear in the game?

Most of characters we come across the game, as stars or models that have a significant relationship with Kim Kardashian. Kim is role modeled as a mentor advising and helping out your avatar in the game. The Kardashians, the Jenners, other major A- list celebrities. The main character the player can play is through their avatar.

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

The demographic of the gaming industry is a male dominant area in which has been split today between both females and males. The creation of the Kim Kardashian's game is insight more femininity into the video game industry , hence the intended audience for the KKH is particularly intended for the female demographic of the industry.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

Escapism : The use of a virtual world where the player can just diverge themselves from reality from their hectic day just relax and enjoy their time away from reality.

Personal Identity: The customization of your avatars often allows the players to identify themselves through the avatar in the hollywood world.

Personal Relationships: As the player comes across familiar celebrities in the game they build up a relationship about how the " celebrity" is portrayed in the game compared to how they are in reality developing a sense of understanding of the celebrity.

3) Why is the game so addictive for audiences?

The game employs behaviour- shaping strategies to try to persuade players to spend money on the game. Once players have repeatedly experienced a sense of success in the game there is an uprise of a positive reinforcement hence leading to players coming back repeatedly as they are invested in their personal success.

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

The representation of women in Kim Kardashian's game is overly criticised as the game overly represents the use of non verbal codes such as appearance and dressing , make up and looks overall to get women successful in the hollywood industry which often down rises the females who are not only
deepened on their looks but with intelligence and dignity to make change in the industry.

2) What representations of race, ethnicity or sexuality can be found in the game?

The representation of different race is often represented by the vast choice of the avatar to other POC celebrities getting in play of as celebrities that can be found in the game , as well a sthe represntaion ofdiffernt ethnicty and sexuility all creating a diverse virtual world in the game.

3) How does the game both reinforce and subvert stereotypes in the media?

The game both reinforces the stereotypes of femininity in the media as the exaggeration of looks and appearance needed for females to strive success in the media industry, as well looking how the game has subverted the stereotype as placing a female character with feminine characteristics as the hero or mentor of the game .

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

The game implies that if you work hard enough at appearing in the right events , you'll make it to the top. Its all about who you know and how you can get them to help you. It doesn't take account into issues you might encounter in real life such as poverty, prejudice and lack of opportunities.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

The game suggest the modern perceptions of celebrities as selfish and materialistic - celebrity only attained by beating others and going shopping. Gaining greater amount of followers is the increase of their popularity and their way into the world of A- list celebrities.

Industries

1) How much does Kim Kardashian: Hollywood cost?

The game is free to download through the app store but has in built app purchases , subscriptions to better the experience of the game.

The subscriptions :

49.99 USD/month  - Gold 

19.99 USD/month  - Sliver

4.99 USD/month  - Bronze 

2) How does the game make money?

The game makes income through , sponsorships, monetizionation and media coverage. Sponsors of actual companies are promoted in the game which often retrieves the major income for the game or by the monetizing of Kash , Kstars and more , in bids the income within the game itself as players subscribe to subscriptions  pay actual cash inorder to refill energy of the game. Media coverage often attributes the "Kim Kardashian"brand itself as the promotion of the game invites greater amount of players increasing the n.o downloads increasing revenue of the game overall.

3) What subscriptions are available to Kim Kardashian: Hollywood?

The subscriptions :

49.99 USD/month  - Gold 

19.99 USD/month  - Sliver

4.99 USD/month - Bronze 

4) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?

The game: TV Show and social media channels are referenced in game.  Player encouraged to engage online and gain bonus items for sharing on Facebook etc.

Social media: Game appears on Kim’s actual social media platforms. Also, need to tweet in game.

TV Show: Game appears on Keeping Up with the Kardashians episodes.  TV Show is also referenced in game.